Evidence-Based Nutrition & Lifestyle Coaching

STRIVE is an evidence-based nutrition and lifestyle coaching platform that combines training, nutrition, recovery, and performance into one system. It offers four specific coaching tracks: weight management, sports nutrition, clinical nutrition support, and healthy lifestyle coaching. The methodology relies on peer-reviewed science rather than trends, with plans generated from individual assessments and adjusted as data changes.

New members can start with a 14-day free trial on every membership before committing to a paid plan. After payment verification, the account activates instantly, and a personalized program is built immediately based on a short questionnaire. The platform allows access via smartphone, tablet, and desktop with PWA installation capabilities.

The annual premium membership costs €175 for 12 months of full access, which equates to approximately €14.58 per month. This is a one-time payment that renews every 12 months at the same rate until cancelled. Flexible alternatives include a quarterly plan for €49.99 or a monthly plan at €19.99, with a 17% savings available over the monthly option.

The process begins with a comprehensive assessment covering body metrics, lifestyle, goals, and medical background. This is followed by receiving a personalized plan with daily targets and habit recommendations, then tracking progress weekly by logging weight, measurements, and sleep. Users can book online or video consultations to review progress and set new goals as needed.

STRIVE serves clients across Europe, with operations based in the Netherlands. The platform supports multiple languages including English, Dutch, French, Spanish, German, Portuguese, Russian, Arabic, Chinese, Japanese, Hindi, and more. Consultations are conducted entirely online via video, and the service is available for individuals from first-time beginners to professional athletes.

The platform integrates features such as calorie and food tracking, sleep tracking, and recovery guidance within a single client dashboard. Users can log lift-by-lift workout data, track personal records, and monitor streaks to build momentum. The system updates plans and coaching insights automatically as new data is entered.

Some reviewers praise the clear daily actions and the ability to track recovery-aware training alongside nutrition. Users appreciate the structured approach to changing body composition at a sustainable pace of 0.5–1% of body weight per week. The platform is noted for providing measurable progress across training, nutrition, and performance rather than just scale weight.

The service offers a structured, evidence-based approach to sports nutrition built around actual training loads and competition calendars. It includes specific guidance on protein distribution, post-session timing, and hydration strategies for training and competition. The methodology adapts to different sports, including football-specific performance optimization.

STRIVE provides specialized nutrition education alongside medical care for people living with common metabolic and digestive conditions. The clinical nutrition support track covers diabetes management, high blood pressure, and high cholesterol through structured education. This guidance works alongside, never instead of, the care of a user's own physician.

The healthy lifestyle coaching track focuses on behaviors that make healthy eating the easy option, such as consistent sleep timing and stress management. It teaches habit stacking and realistic minimums to ensure nutrition rarely fails on its own. The platform emphasizes that sleep, stress, and daily structure are critical for sustaining healthy habits.

The company states it has been operating since at least 2026, as indicated by the copyright notice on its website. It serves members across Europe and provides access to educational content and a library of resources. The platform is designed to be practical and focused on long-term sustainable change rather than quick fixes.

The platform allows users to cancel auto-renewal from their account, and access continues through the paid period even after cancellation. There is no mention of a formal warranty or uptime guarantee, but the service promises 24/7 plan, tracking, and library access. Users can also cancel anytime on the flexible monthly plan without penalty.

The official website of Evidence-Based Nutrition & Lifestyle Coaching is gostrive.life.