Float4

Float4: Elevating Physical Spaces with Digital Experiences

Float4 is a multidisciplinary studio that specializes in creating immersive digital experiences for physical spaces. The company was founded in 2008 by Alexandre Simionescu and Sevan Dalkian, who shared a passion for blending technology and design to create unique and engaging environments.

Today, Float4 has grown into a team of over 50 experts in various fields such as creative direction, software development, hardware integration, project management, and more. With offices in Montreal, New York City, and Dubai, the company has worked on projects all over the world for clients ranging from museums to retail stores to corporate headquarters.

What sets Float4 apart from other digital agencies is their focus on integrating technology seamlessly into physical spaces. Rather than creating standalone installations or gimmicky gadgets that distract from the environment they're placed in, Float4's approach is to enhance the existing space with subtle yet impactful digital elements.

For example, one of their most notable projects is the interactive lobby at Salesforce Tower in San Francisco. Float4 designed a massive LED screen that spans three floors of the building's entrance hall. The screen displays dynamic visuals that respond to visitors' movements and gestures as they walk through the space. This creates an immersive experience that reflects Salesforce's brand values of innovation and collaboration.

Another project worth mentioning is Adidas' flagship store on Fifth Avenue in New York City. Float4 created an interactive wall made up of hundreds of LED panels that display custom content based on real-time data such as weather conditions or social media trends. This not only attracts passersby but also encourages customers to engage with Adidas' products by showcasing them in contextually relevant ways.

Float4's expertise goes beyond just visual displays; they also specialize in sound design and spatial audio integration. For instance, at Montreal's PHI Centre for arts & culture, Float4 created an installation called "XYZT: Abstract Landscapes" that combines digital projections with custom soundscapes. The result is a mesmerizing journey through imaginary landscapes that stimulate all senses.

In addition to their commercial projects, Float4 also creates original artworks and installations for festivals and exhibitions. For example, they participated in the 2019 edition of the Montreal International Jazz Festival with an interactive installation called "Jazz Bubbles." This playful piece invites visitors to pop virtual bubbles on a giant screen by clapping their hands or blowing into microphones.

Overall, Float4's mission is to create memorable experiences that connect people with physical spaces in new and exciting ways. Their approach is grounded in research, collaboration, and innovation, which allows them to push boundaries and deliver exceptional results for their clients. Whether it's a museum exhibit or a corporate headquarters lobby, Float4 has the expertise to elevate any space with digital experiences that leave lasting impressions.