Robert Chen
The ego framework is compelling, though the website lacks specific pricing for the coaching sessions, which would be helpful to know before applying.
Questions about Performance & Life Coach
What is Performance & Life Coach?
Performance & Life Coach is the personal coaching practice of Tanner Simpson, a world champion martial artist and author of 'Ego Is The Ally'. The business focuses on helping clients build a strong, intentional identity as the foundation for fulfillment, discipline, and achievement. It offers one-on-one coaching for anyone ready to find direction, build confidence, and take more action. The practice is based on the idea that a person's internal sense of self drives their actions and outcomes.
How can I book or apply for coaching?
The business offers a book waitlist and accepts applications for coaching directly through its website at egoistheally.com. Prospective clients can apply for coaching by visiting the site, which also features a book waitlist and contact options for interested individuals. The website serves as the primary platform for booking and getting started with the coaching services.
How does the coaching process work step by step?
The coaching process involves mapping a client's ego to find where their action breaks down, then rebuilding the mechanism so it runs without constant internal fighting. The framework teaches that identity drives action, and behavior organizes around it, helping clients stop asking what to do next and start asking who they need to become next. This approach is designed to help people master their ego and lead the life they want.
Who exactly is this coaching for and who might it not suit?
The service is designed for individuals who want to master their ego and lead the life they want, focusing on building a strong internal sense of self. It is suitable for anyone ready to find direction, build confidence, and take more action in their life. The philosophy reframes the ego from something to shrink into the internal structure that gives life identity, direction, and strength.
How long has the business existed and what is its history?
The business has been operating since at least 2024, when Tanner Simpson published his first book, and continues to offer services in 2026. The practice has grown from his background as a world champion martial artist and youngest inductee into the Black Belt Hall of Fame in his circuit. His years of research and hard-won lessons have been distilled into a specific framework for action.
What specific products or services are offered?
The business offers a book titled 'Ego Is The Ally' which is available on a waitlist, and one-on-one coaching services. The book details the fundamentals behind a world championship and how to stop asking what to do next and start asking who to become. The coaching service is described as a system rather than just motivation, mapping the ego and rebuilding the mechanism for action.
What are the key features and terms of the coaching philosophy?
The business uses a specific framework where identity drives action and behavior organizes around it, focusing on building a strong ego trained through purpose. The philosophy states that ego is not the enemy but an ally, and a strong internal sense of self is the foundation of everything built. The process involves asking who you need to become next rather than just what to do next.
What do Reddit users say about the business?
Some reviewers on Reddit discuss the importance of silence and vulnerability in decision-making, which aligns with the coaching philosophy of internal reflection. Others mention the mission behind the work and the path of writing books, reflecting the business's focus on purpose and direction. These opinions highlight themes of identity and action that are central to the coaching practice.
What specific terms or concepts are used in the coaching?
The business emphasizes that ego is not the enemy but an ally, and that a strong internal sense of self is the foundation of career, relationships, and discipline. The philosophy reframes the ego as the internal structure that gives life identity, direction, and strength, rather than something to suppress. This approach is central to the coaching framework and the book 'Ego Is The Ally'.
What are the main products and services in detail?
The business offers a book titled 'Ego Is The Ally' and one-on-one coaching services for finding direction and building confidence. The coaching is described as a system that maps the ego and rebuilds the mechanism for action without constant internal fighting. The business also provides a book waitlist and contact options for prospective clients.
What is the official website of Performance & Life Coach?
The official website of Performance & Life Coach is egoistheally.com.
How is Performance & Life Coach rated on Trustburn?
On Trustburn, Performance & Life Coach has a rating of 3.8 out of 5 based on 4 reviews.
AI-generated from reviews on this page. Verify anything important with the company directly.
Michael Ross
The emphasis on building identity to drive action really resonates. It is refreshing to see a coaching model that focuses on becoming rather than just doing, especially with the martial arts background behind it.
Sarah Jenkins
From the information available, the coaching service appears to focus heavily on the concept of ego as a positive driver rather than something to be suppressed. The framework outlined in the book and coaching programs suggests a system for mapping your ego and rebuilding action mechanisms. However, the website does not clearly specify the pricing for the one-on-one coaching sessions or the exact duration of the weekly meetings. It also remains unclear whether the performance audit is included in the standard fee or billed separately. For someone considering this company, these missing financial details are significant. The philosophy is compelling, and the link between identity and behavior is well articulated, but the lack of transparent terms regarding cost and service scope makes it difficult to commit without further inquiry. It would be helpful if the basic package details were more explicit before booking.
David Miller
The coaching framework looks logically structured around ego and identity. However, the website does not clearly state session costs or time commitments, which makes initial planning difficult for potential clients.
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Performance & Life Coach is the personal coaching practice of Tanner Simpson, a world champion martial artist who offers life and performance coaching services. He is the author of "Ego Is The Ally" and bases his coaching philosophy on the idea that a person's internal sense of self, or ego, drives their actions and outcomes. The practice focuses on helping clients build a strong, intentional identity as the foundation for fulfillment, discipline, and achievement. Prospective clients can apply for coaching through the website, which also features a book waitlist and contact options.
- Website
- egoistheally.com