Edie’s portfolio clearly demonstrates a strong ability to connect with audiences through visually playful content. The detailed metrics on engagement and watch times provide solid proof of her impact. It seems like a great fit for brands looking for authentic lifestyle content that feels personal rather than overly polished.
Questions about Edie
What is Edie?
Edie is a lifestyle content creator based in New York City who specializes in intentional living and off-the-radar finds. Her portfolio features short-form videos on Instagram and TikTok covering topics such as vintage finds, niche perfumes, small businesses, and design, presented under the signature style "The Girl with the Corkboard." She maintains a newsletter and shares media kit statistics including audience demographics, engagement rates, and median views across her social platforms.
What makes Edie's content style different according to her own words?
The website states that her content turns everyday curiosity into bite-sized, visually playful videos with a goal of connection rather than influence. She shares what she loves so people who crave the same inspiration have a place to feel it too, focusing on vintage finds, niche perfumes, small businesses, and design deep-dives.
What are the specific audience demographics and reach statistics for Edie's social platforms?
Edie's Instagram account has 34.1K followers with a median view count of 928K, while her TikTok account has 17.9K followers with a median view count of 64.8K. Her top location for followers is 59% USA, followed by India, UK, and Canada.
What specific performance metrics are shared for Edie's Cork Board Series videos?
The website provides a snapshot of performance across all Cork Board Series videos, including average save rates, engagement rates, and watch times for both Instagram and TikTok.
What is the official website of Edie?
The official website of Edie is ediepeffleyportfolio.com.
How is Edie rated on Trustburn?
On Trustburn, Edie has a rating of 4.6 out of 5 based on 5 reviews.
AI-generated from reviews on this page. Verify anything important with the company directly.
Edie’s portfolio presents a professional image with strong quantitative evidence of success, including median views and completion rates that indicate high viewer retention. The demographic breakdown, showing a predominantly female audience in the 25-34 age range, aligns well with many lifestyle brands. The emphasis on turning everyday curiosity into bite-sized videos suggests a versatile content strategy. While the website effectively showcases skills like photo graphy and bold ideas, potential clients should note that specific service terms and pricing are not explicitly listed. It would be beneficial to review the full breakdown of the Cork Board Series to better understand the scope of work involved in a collaboration.
The high engagement stats and clear niche focus make Edie a compelling choice for brands seeking genuine connection.
The performance data presented on the website is quite impressive, particularly the average engagement rates and watch times on TikTok. It suggests a highly active and interested audience. However, while the signature style is clearly defined with visually playful videos, the specific scope of services beyond content creation remains somewhat broad. One would need to clarify exactly what deliverables are included in a collaboration, as the site highlights skills like After Effects but does not detail pricing or package structures for potential partners.
Reading through Edie’s portfolio, what stands out is the emphasis on connection over influence. The focus on intentional living and off-the-radar finds feels refreshing. With high engagement rates across platforms, it seems she creates content that truly resonates with her audience, making the brand feel personal and approachable.
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Edie is a lifestyle content creator based in New York City who specializes in intentional living and off-the-radar finds. Her portfolio features short-form videos on Instagram and TikTok covering topics such as vintage finds, niche perfumes, small businesses, and design, presented under the signature style "The Girl with the Corkboard." She maintains a newsletter and shares media kit statistics including audience demographics, engagement rates, and median views across her social platforms. The site also lists her skills, which include After Effects masking, photography, and showcase video production, and invites brand collaboration via email.
- Website
- ediepeffleyportfolio.com
- ediepeff@gmail.com
- Categories
- Marketing and advertising, Online media