Excellent Designs Swimwear

Excellent Designs Swimwear is a custom swimwear business owned by Bravo Intimates, located in Royal Oak, Michigan, and operating out of a design studio at 4732 S. Rochester Rd. The company specializes in crafting custom-made swimsuits tailored to individual body shapes, offering a wide range of styles including bikinis, tankinis, one-piece suits, and cover-ups. They also carry ready-to-wear swimwear from brands like Freya, elomi, Panache, Miraclesuit, and Fantasie, ensuring options for nearly every body type and personal preference.

The business offers an extensive selection of over 600 custom patterns, accommodating dress sizes from 0 to 30 and bra cup sizes from A to K. They provide both modest and full-coverage options, including pocketed styles and breast forms for post-surgery clients. For those seeking something unique, they can create a completely new pattern for an additional design fee starting at $400, which includes the first round of fitting and adjustments.

Customers can book a fitting appointment online or by texting 248-801-0075 to speak with an experienced Swim Stylist team. The process involves selecting a style from the in-stock collection or designing a custom suit, followed by a fitting session where Certified Master Bra Fitters ensure a perfect fit. Once finalized, the suit is crafted in-house at the Royal Oak design center with attention to lift, comfort, and silhouette.

Custom swimsuits typically range from $130 to $280, depending on the specific style, fabric choice, and any modifications made during the design process. The pricing reflects the in-house craftsmanship and the use of high-quality materials selected by hand from a rich selection of classic solids and seasonal prints. This price range is considered reasonable by many reviewers given the personalized fit and superior quality of the swimwear.

The business operates from a physical location at 4732 S. Rochester Rd in Royal Oak, Michigan, and also serves customers across Michigan and the Midwest. Their design studio features a sales floor with approximately 300 suits available for try-ons, allowing customers to experience the fit before purchasing. The studio also includes a curated accessories department with beach totes, travel bags, Lulu B cover-ups, sun hats, and sunglasses.

Reviewers consistently praise the exceptional customer service, noting prompt responses to inquiries and helpful guidance from the Swim Stylist team. Many customers highlight the perfect fit and high-quality materials, with some receiving numerous compliments on their unique and stylish designs. The attention to detail and the ability to accommodate specific body needs are frequently mentioned as standout features.

The business merged with Bravo Intimates in May 2024, bringing together over 40 years of swimwear design experience and 25 years of expert bra fitting. This integration allows them to offer over 200 sizes in bras, including mastectomy, sports, and non-wire options, alongside their custom swimwear services. The team of Certified Master Bra Fitters ensures that every suit provides the necessary support and comfort for the wearer.

The production timeline for custom swimwear includes a quoted completion date based on the order queue, followed by 2–3 business days for internal quality control processing. After processing, the item is shipped via USPS, with transit times typically ranging from 3 to 6 business days depending on the customer's location. Customers are advised to account for these timelines when planning their delivery expectations.

The business is open Tuesday through Friday from 10:00 AM to 5:00 PM, and Saturday from 10:00 AM to 2:00 PM, with Sunday and Monday closed. Customers can reach out during these hours by phone at 248-582-7286 or by text at 248-801-0075. For those who prefer email, support@bravointimates.com is available for inquiries outside of business hours.

The Trustburn rating is 4 out of 5 stars based on 10 reviews, with a majority of ratings being 4 or 5 stars. Recent feedback from 2022 and 2023 highlights the high quality, unique designs, and excellent fit of the swimwear. Some reviewers specifically mention the reasonable prices relative to the quality and the helpfulness of the customer service team.

The business caters to a diverse clientele, including those with full-bust, full-figure, post-surgery, and hard-to-fit bodies. They specialize in providing support and comfort for these specific needs, ensuring that every suit is chosen for lift and a flattering silhouette. The in-house alterations team further fine-tunes the details to meet individual requirements.

The business offers a wide variety of swimwear styles, including string cuts to full coverage, to accommodate different personal preferences and religious observances. They also stock swim shirts, rash guards, cover-ups, swim skirts, and shorts, providing a comprehensive beach-ready selection. The in-stock inventory includes over 300 suits, allowing customers to try on items and take them home the same day.

The fabric selection process involves reviewing dozens of new fabrics weekly to ensure the best quality and variety. Customers can choose from classic solids, seasonal prints, and limited runs that may not be repeated. This commitment to fabric quality is a key factor in the high satisfaction rates reported by customers.

The business has been operating for over 25 years as part of Bravo Intimates, with a combined history of more than 40 years in swimwear design. The expertise gained over this period allows them to offer specialized services for post-mastectomy clients, with fitters having supported such clients for over a decade. This long-standing experience contributes to their reputation for excellence in the industry.

The business provides a virtual tour of their store, design, and sewing fabrics, allowing customers to explore the facility online. They also encourage customers to subscribe to their emails for updates and promotions. Additionally, they offer a sitemap and categories for easy navigation of their website, enhancing the overall customer experience.