Copy Cred

Copy Cred is a purpose-driven corporate communications agency based in Beerburrum, Queensland, that helps service-driven businesses turn expertise into trust and credibility. They work with professional services, allied health, trades, and community services to raise the bar in internal communications and external profiling. Their approach blends the art of communication with behavioural science to shape practical strategies that inform, inspire, and influence audiences.

Jackie McRae is the Founder & Director of Copy Cred, bringing over 17 years of experience in communications and business management. She previously led PR and communication programs for brands such as McDonald’s, Baskin Robbins, Sunny Queen, and Crime Stoppers, and worked with agencies like WPP and Red Havas before founding her own practice.

They provide full annual report writing and design services, managing the process from concept to final proof. This includes strategic planning to define key messages, content development through interviews with contributors, stakeholder management, and independent proofreading before publication to ensure accuracy and clarity.

Copy Cred states that their proven structure helps three in four submissions get shortlisted and one in every two of those submissions win. They offer a free online session to teach how judges assess submissions and apply a proven structure to improve chances of winning awards.

The business draws on evidence-based tools like the Framing Effect to shape narratives and cut through the noise. Their 3-stage filter ensures every message is grounded in strategy, shaped by behavioural science, and tailored to achieve results that matter for the client's specific opportunity.

The business is located at Cobb and Co Drive, Beerburrum, Queensland, 4517. Clients can reach the team directly by phone at +61 427 598 179, which is also listed as the contact number for Jackie McRae on their website.

The agency is a Certified Marketing Practitioner with the Australian Marketing Institute and a Professional Member of the Communications and Public Relations Association. They are also a Professional Affiliate of the Society for Industrial and Organisational Psychology Association.

They were the Queensland State Winner for PR, Advertising and Marketing at the Australian Achiever Awards in 2023 and a Finalist for Business Services at the Sunshine Coast Business Awards in 2023. Additionally, they were a 2025 Champions Finalist for the Australian Small Business Champion Awards.

Since 2020, the company has supported Books in Homes, a program that gives children in disadvantaged communities the opportunity to own books they choose themselves. Their donations have supported 26 children through this initiative.

The office is open from Monday to Friday between 09:00 and 17:00. The business is closed on Saturdays and Sundays.

Visitors are directed to use the calendar on the contact page to book a consulting session. Once booked, the team will see the client there to discuss their specific communication strategy needs.

Copy Cred offers comprehensive support for tender writing, grant writing, and capability statements. They also provide bid strategy and support to help teams with high-stakes opportunities where the right communication can influence a decision.

For annual reports, they collaborate with internal teams to gather content and work with their design team or manage the design themselves. The final product is fully proofread by their independent partners to ensure accuracy before publication.

The official website of Copy Cred is copycred.com.au.

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