Bullion Reserve

Bullion Reserve is a gold and coin dealer located at 337 E 11 Mile Rd in Madison Heights, MI, offering trusted gold buying, selling, and exchange services. They evaluate gold, silver, coins, and bullion with honesty and expertise, providing fair, competitive pricing for collectors and sellers. The business operates as a reliable jewelry and silver buyer, handling all precious metals through their comprehensive Metal Buyer Pressure services.

The counter deals in four specific metals: gold, silver, platinum, and palladium. They offer bullion bars, sovereign coins, and select jewelry pieces for purchase, while also buying back gold jewelry, scrap, and estate items. All items are tested in front of the customer, weighed by karat, and priced off the day's spot with no hidden deductions.

The business displays a live board showing the spot price of gold, silver, platinum, and palladium in US dollars per troy ounce, updated throughout the trading day. When buying, the price starts at spot plus a stated premium for the form; when selling, it is spot less a stated spread. The counter prices off the board at the exact moment of the transaction, with the math shown openly.

Walk-ins are welcome Monday through Friday from 9 am to 5 pm, and Saturday from 10 am to 3:30 pm, with the counter closed on Sundays. While most customers walk in on their way past, private appointments can be booked for whole estates or large bullion orders to secure a dedicated table. The location is just east of John R and a mile off I-75, making it accessible for local visitors.

Customers can trade jewelry for bullion, coins for bars, or gold into silver, platinum, or palladium at fair market value. Every exchange is priced at fair market value on both sides, with clear explanations and no hidden charges. This flexibility allows individuals to adjust their holdings without selling outright, connecting metal they do not want to metal they do.

The case holds gold bullion bars ranging from 1 g to 1 oz, gold coins from 1/10 oz to 1 oz, and silver bullion bars from 1 oz to 1 kg. They also stock silver coins from 1 oz to 10 oz, including carded Swiss bullion, fine silver, and licensed collectible silver. Everything sold is verified for authenticity and purity before being offered to customers.

Michigan exempts investment coins and bullion from sales tax under MCL 205.54s, so the price quoted is the metal and the premium with nothing added. This applies to the sovereign coins, investment bars, and IRA-eligible metal available for purchase. Customers receive receipts and certificates where they apply to document their transaction.

When selling, customers are required to bring a Michigan driver's license or state ID. State law MCL 445.484 mandates that every dealer record each purchase, ensuring compliance with local regulations. This requirement helps maintain transparency and accuracy in the evaluation and pricing process.

The counter buys estate jewelry, coins, and collections, testing and weighing each piece while the customer watches. They also provide private wealth and estate valuation appointments for those needing a dedicated table and booked slot. The process ensures every item is explained clearly and priced on current market conditions before any trade occurs.

The counter serves Oakland, Macomb, and Wayne County, along I-75 and I-696, including Madison Heights, Troy, Warren, Sterling Heights, and Birmingham. They also reach Rochester, Shelby Township, the Grosse Pointes, Bloomfield Hills, St. Clair Shores, and Clinton Township. This broad reach accommodates customers from various nearby towns seeking gold and coin services.

The live case listings, spot pricing, and appointment scheduling on the website are powered by Marhardt Consulting, a Michigan software consultancy. This system ensures that the figures shown are accurate and updated in real time. The website uses a first-party cookie to understand visitor behavior and Microsoft Clarity to analyze page usage.

The philosophy is that gold and silver are money that nobody can print, and a bar in hand is nobody's promise. Prices are written off the world market to the minute, ensuring the same number whether buying or selling. This approach provides transparency and allows customers to understand exactly what they have and what it is worth today.

A private appointment books a table of its own, providing an hour of dedicated time for whole estates or large bullion orders. This ensures the customer gets focused attention and a calm, no-pressure room environment. The process is designed to handle significant transactions efficiently while maintaining the same level of care as a single ring purchase.

For scrap gold and silver, the business tests purity and weight, then calculates the payout based on the day's spot. The stated payout is explained at the counter against the board at that moment, with nothing coming off afterwards. This method ensures the customer knows the exact value of their items before the transaction is completed.

Bullion Reserve is located at 337 E 11 Mile Rd, Madison Heights, MI 48071, Madison Heights, Michigan.