Brandspeak

Brandspeak is a leading B2C and B2B market research agency based in London and Bristol that provides qualitative, quantitative, ethnography, and neuromarketing research. Since 2004, they have helped over 40 international markets by delivering insights through methods like focus groups, depth interviews, and online surveys. Their team includes director-level insight consultants who lead every project from start to finish.

Their services include Focus Groups & Depth Interviews, Online Communities, Workshopping and Co-creation, and Online Surveys. They also specialize in Brand Tracking, New Product Development (NPD) Research, and Advertising Development Research. Additionally, they provide Customer Segmentation Research and Competitor Analysis to help clients understand their markets.

They operate from offices in London, Bristol, and Birmingham, with partners across the world. The London office is at 239 Kensington High St, while the Bristol office is at The Quadrant, Aztec W. This setup allows them to deliver local expertise alongside their global reach for clients in the Americas, Europe, Asia-Pacific, and ANZ.

Brandspeak holds a Trustburn rating of 4 out of 5 from 10 reviews. The most recent feedback dates back to November 2023, with ratings ranging from 3 to 5 stars. Most reviewers gave 4 or 5 stars, praising the quality of service and ease of use.

Multiple reviewers highlight the user-friendly website and outstanding customer service. Common themes include prompt responses to questions, friendly communication, and easy-to-digest summaries of research results. Clients also appreciate the team's ability to understand complex briefs and interact with all levels of their business.

Every project is led by a senior insight consultant who ensures the research is tailored to the client's size, industry, and objectives. The process involves gathering data through various methods like focus groups or surveys, followed by analysis and delivery of actionable recommendations. Clients receive easy-to-understand summaries that can be used across their organization.

They work with B2B and B2C brands across financial services, FMCG, professional services, retail, healthcare, leisure, and technology. Their services range from global enterprises to fast-growth UK start-ups, all seeking evidence-based insights to drive commercial performance and sustainable brand growth.

Brandspeak has been in operation since 2004, making them over 20 years old. They have conducted over 3,000 focus groups and 750+ quantitative studies, covering 45 languages in global research. Their team includes more than 1 million survey participants and operates in 40 international markets.

Visitors might wonder if the agency can handle both qualitative and quantitative research simultaneously. Brandspeak addresses this by blending deep research expertise with strategic brand consultancy thinking. They also assure clients that every project is delivered by director-level consultants rather than junior researchers.

They offer Customer & User Experience Research to provide expert global CX & UX insights. This includes evaluating event impact through Experiential Marketing Research and developing customer personas based on target audience demographics and behaviors. They also use GrowthTrack for advanced brand tracking and insights.

Their New Product Development (NPD) Research covers everything from the first idea to launch. They also assist in proposition development by assessing new concepts at different stages to identify essential changes. This ensures that products and services are optimized to maximize uptake and meet market needs.

Brandspeak delivers research programmes across the Americas, Europe, Asia-Pacific, and ANZ. They have partners across the world to support their international work, which can be complex. Every consultant has the expertise needed to navigate these diverse markets effectively.

The all-senior team ensures that every project is delivered by director-level insight consultants. This approach allows them to tailor market research strategies to each client's specific objectives. It also guarantees that the insights provided are actionable and backed by strategic brand consultancy thinking.

They offer Brand Development Research and Brand Tracking Agency services to monitor brand performance. These tools help clients build sector-defining brands and understand exactly what makes their customers tick. The insights are used to create products and services that people can't stop talking about.

The official website of Brandspeak is brandspeak.co.uk.