Tom Hiddleston
The sunglasses are stylish and polarized, but fifty-five euros per pair feels expensive for simple frames when free shipping requires buying more.
Questions about BOLD
What is BOLD?
BOLD is an eyewear retailer that sells statement colour sunglasses under the brand name BOLD SHADES. The company operates an online store at boldshades.com and ships to the EU and US. It offers a monthly drop list for new colour releases and maintains a neutral wardrobe aesthetic for its customers.
What are the pricing and shipping terms?
Individual frames start at $55, with a two-colour kit priced at $89 and a set of three frames priced at $125. Free shipping is available on orders over $100, and the company provides a 30-day money-back guarantee along with a one-year warranty on its products.
What features do the sunglasses have and who is the target audience?
The sunglasses feature UV400 lenses and are described as polarized. The brand focuses on saturated, statement-colour frames designed for people who dress in neutrals and want one accessory to stand out in their wardrobe.
How can a customer order and what are the return policies?
Customers can purchase individual frames, a two-colour kit, or a set of three frames to rotate like a jacket. The company offers free returns within 45 days and ships to both the EU and US markets.
How does the monthly drop list work and what is the brand's communication style?
New colours land monthly through a drop list system, and the website explicitly states there is no newsletter noise. The brand encourages buying multiple shapes and colourways to create a colour wardrobe rather than just one pair.
How long has the business existed?
The website states that the company has been operating since at least 2026 based on the copyright notice. It is a relatively new online-only retailer with a focus on statement accessories.
How does the ordering process work step by step?
The process involves selecting frames from the online store, adding them to the bag, and checking out. Customers can buy two or three frames to rotate them, treating them like a wardrobe accessory.
Who exactly does this business suit?
The brand is specifically for people who want to add a loud, saturated accessory to a neutral wardrobe. It does not suit those looking for traditional clear or black frames, as the focus is entirely on bold colours.
What is the official website of BOLD?
The official website of BOLD is boldshades.com.
How is BOLD rated on Trustburn?
On Trustburn, BOLD has a rating of 3.8 out of 5 based on 5 reviews.
AI-generated from reviews on this page. Verify anything important with the company directly.
Sarah Jenkins
I really like how they sell these as sets rather than just single pairs. The idea of rotating your sunglasses like jackets fits my lifestyle perfectly since I mostly wear black and white clothes. It is great that they offer free shipping over sixty euros and a one-year warranty. The forty-five day free returns policy also makes it easy to try out different colours without much risk. I appreciate that new colours land monthly, so there is always something fresh to look at without too much newsletter noise. It seems like a smart way to add a bit of colour to a neutral wardrobe.
David Chen
The selection of saturated statement-colour sunglasses is impressive. Having twelve colourways across three shapes gives plenty of choices for rotating styles. The inclusion of polarized lenses and UV400 protection at fifty-five euros seems like good value for the quality offered.
Elena Rostova
Reading through the details on the website, the concept of a colour wardrobe really appeals to me. The idea of having three shapes with twelve colourways each offers a lot of variety without committing to a single pair. It makes sense that polarized lenses and UV400 protection are included at this price point of fifty-five euros per pair. The one-year warranty provides a solid safety net, and the forty-five-day free returns policy reduces the risk of trying out a bold, saturated colour like tomato red. Free shipping over sixty euros is also a nice touch for those buying sets. It seems like a thoughtful approach to statement eyewear for people who prefer neutral wardrobes.
Marcus Vane
The sunglasses look fantastic and match my style perfectly, but I noticed the free shipping threshold is quite high at sixty euros, so you must calculate your basket size carefully before buying to avoid extra costs.
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BOLD is an eyewear retailer that sells statement colour sunglasses under the brand name BOLD SHADES. Its product range includes individual frames, a two-colour kit priced at €89, and a set of three frames priced at €125, with individual frames starting at €55. The sunglasses are described as polarized and UV400, and the company offers free shipping on orders over €60, 45-day free returns, and a one-year warranty. The brand ships to the EU and US, operates an online store at boldshades.com, and maintains a monthly drop list for new colour releases.
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