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Blufire is a multi-tenant analytics platform designed for ecommerce brands. It denominates its metrics in true contribution margin, computed from revenue minus cost of goods, shipping, and fees using the customer's own connected data. The platform integrates with Shopify, Google Ads, Meta, and Klaviyo via OAuth, keeping each business's data isolated in its own workspace. It includes a first-party attribution engine that reports channel ROAS, CAC, and LTV:CAC in margin terms, along with tie-out checks on reported numbers. Blufire Pty Ltd is registered in Australia, with its office located in Richmond, Victoria.
- Website
- blufire.app
- Phone
- 1300 075 655
- info@blufire.com.au