Baton, Inc.

Baton, Inc. operates Baton Market, a platform that connects small business owners with buyers and sellers. It claims to help owners sell their businesses 50% faster than the industry average for half the cost of a traditional broker. The company also offers a single-platform NDA for buyers to access detailed financials and owner interview videos. It is currently available only for U.S. businesses and residents.

The company claims to have helped Duncan Scott sell FloorCare Specialists for $3.1 million while keeping his employees and customer relationships intact. They emphasize that finding the right buyer matters more than price for specialized niche businesses. Their process includes getting a business valuation, testing the market privately, and navigating go-to-market steps.

The Trustburn rating is 4 out of 5 stars based on 11 reviews. The split includes multiple 5-star ratings praising product quality and customer support, alongside some 3-star reviews that found the experience average. The most recent review was posted on August 6, 2023.

Baton, Inc. is located at 721 Old County Rd in Belmont, California, with a main office at 432 Park Ave South, 10th floor, New York, NY 10016. They state they are currently serving only U.S. businesses and residents. The company has been operating since at least 2022, as indicated by their earliest Trustburn reviews.

To get started, owners can get a business valuation or test the market privately for free. Buyers can browse exclusive off-market businesses or find businesses for sale. The company also offers an exit readiness quiz and a 2026 acquisition trends report to help with planning.

The company claims to have a single-platform NDA that allows buyers to see detailed financials and owner interview videos. They also provide a white glove support system from analysis to closing. Advisors are described as being in the trenches with owners throughout the sale.

Some reviewers noted that the checkout process is fast and the delivery was quick. Others mentioned that the customer support team was responsive and helpful in addressing queries. The website layout is described as intuitive, ensuring a smooth shopping experience.

The company claims to have 30,000 buyers on their platform. They state that they bring buyers and sellers together with data, transparency, and support. Their mission is to make small business ownership attainable for everyone by providing reliable data and trusted expertise.

The company mentions that 70% of small business owners need to retire in the next ten years and 98% don't know the value of their business. They aim to give every small business owner the insight needed to plan their next big move. Their founding story involves a co-founder's grandfather who struggled to value his own practice.

The company offers a business valuation calculator, an exit readiness quiz, and an SBA 7(a) checklist. They also provide a Baton Buyer Index and a partner directory. These tools are part of their resources to help with exit planning and acquisition trends.

Some reviewers mentioned that the customer service was always ready to assist and the products were of excellent quality. Others felt the experience was average but still satisfactory. The reviews range from 3 to 5 stars, with a majority leaning towards positive feedback.

The company claims to have helped a retired friend's friend, Duncan Scott, sell his business for $3.1M. They also mention helping Greenway Painting receive 10 offers in a week. These case studies are used to demonstrate their effectiveness.

The company states that they are accredited and featured on various platforms. They also have a team that meets at industry conferences and select events throughout the year. The contact information includes a business phone number at 6505951817.

The official website of Baton, Inc. is baton.com.