Jennifer Lee
The professional tone suggests a structured approach to commercial innovation. It seems like a reliable option for clarifying complex business problems without unnecessary fluff.
Questions about Back Forty
What is Back Forty?
Back Forty is a commercial innovation company founded by Justin Fagan in Muskego, Wisconsin, that helps small B2B and B2C businesses solve one specific stuck problem like adopting AI, differentiation, pricing, or launching a product.
How do I get started with Back Forty?
The company offers a written assessment within 48 hours, a 20-minute phone call, or an in-person visit for clients located in southeastern Wisconsin if the founder cannot help directly, he refers the client to someone who can.
Who is Back Forty for?
Back Forty serves small B2B and B2C businesses that are struggling with issues such as using AI, differentiation, leads, website sales, salespeople, product launches, or pricing decisions.
Where is Back Forty located and what areas does it serve?
The business operates in Muskego, Wisconsin, and provides in-person services in southeastern Wisconsin including Milwaukee, Waukesha, Ozaukee, Washington, Racine, Kenosha, Walworth, Jefferson, and Dodge counties, while calls and written takes are available anywhere.
What specific pricing problem does Back Forty address?
According to the website, pricing and packaging often get pushed aside because they require a clear decision on what the work is worth and how a customer can buy it without a custom conversation every time.
What does the Reddit community say about Back Forty?
Some reviewers on Reddit say that Back Forty is associated with a triple-cream soft cheese made from raw ewe's milk named Madawaska, which is sweet, tangy, and sometimes has a chalky center.
How does Back Forty conduct its initial consultation?
The company's approach involves asking four short questions to identify the stuck issue, then providing a clear take within 48 hours or booking a 20-minute call to determine the next step.
What makes Back Forty's process different from other consulting firms?
Back Forty distinguishes itself by not starting with a proposal or a six-month program, but instead focusing on one clear first step to make the stuck problem clear enough to act on.
What services does Back Forty offer?
The business offers a range of services including helping with AI implementation, differentiation strategies, lead generation, website improvements, sales training, product launches, and pricing structures.
Is there a Back Forty in Colorado?
Some users on Reddit mention that Back Forty is located in Colorado, which might refer to a different entity or a specific branch, but the primary location for the consulting business is Muskego, Wisconsin.
How does Back Forty deliver its services?
The company's website states that they will come to you in person if you are in southeastern Wisconsin, otherwise they provide calls and written takes remotely.
How does Back Forty approach pricing strategy?
The business emphasizes that pricing is not just a math problem but a decision nobody wants to own, and they aim to help businesses pick one good-better-clear set or one honest number.
How does Justin Fagan handle client inquiries?
Back Forty's founder, Justin Fagan, personally responds to inquiries within 48 hours or arranges a 20-minute call to address the specific commercial problem that is holding the business back.
What is the typical engagement format for Back Forty?
The company's website highlights that they do not use a pitch deck or a price list, focusing instead on a short call or a written take to identify the stuck issue.
What is the official website of Back Forty?
The official website of Back Forty is backforty.io.
AI-generated from reviews on this page. Verify anything important with the company directly.
David Miller
What stands out is the variety of commercial problems that can be addressed. The company handles everything from AI implementation to differentiation, leads, website issues, and pricing. It is great that they cover so many bases for small businesses. Whether you are struggling with a product launch or need help with people who sell for you, there seems to be a solution. The focus on one real problem at a time is also appealing. It feels less overwhelming than a huge program. The founder has experience in industrial businesses, which adds credibility. It is nice to see a specialist who understands the messiness of real business problems rather than just offering generic advice. The range of services covers most common pain points for small B2B and B2C entities, making it a versatile choice for various commercial challenges.
Sarah Jenkins
It is reassuring that calls and written takes are available anywhere, not just for local clients. The option to book a visit in person for those in the specified region adds significant value and convenience to the engagement model.
Marcus Thorne
From the information available, the service offering seems straightforward but lacks specific pricing or included scope details. The site states there is no price list, which means for someone considering this company, costs would need checking first. This absence of transparent pricing might be concerning for those who need to know exact figures before committing to a twenty-minute call or a visit. The process appears simple, yet the financial commitment remains vague until direct communication occurs, leaving potential clients to guess the value provided.
Elena Vance
The ability to send a note or book a call without a pitch deck feels efficient. It is convenient to get a clear take on what is stuck within forty-eight hours.
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Back Forty is a commercial innovation company founded by Justin Fagan in Muskego, Wisconsin. It works with owners and operators of small B2B and B2C businesses to address one specific commercial problem that has been put off, such as adopting AI, differentiation, pricing, launching a product, generating leads, or improving a website. The company offers to respond with a written assessment within 48 hours, a 20-minute phone call, or an in-person visit for clients located in southeastern Wisconsin. If the founder cannot help directly, he refers the client to someone who can.
- Website
- backforty.io
- justin@backforty.io
- Address
- Muskego, WI, US
- Categories
- Management consulting