Avril

Avril is a French organic cosmetics brand that sells certified bio products through its website, avril-beaute.fr. The company offers a wide range of items including skincare, makeup, and hair care, with free delivery available for orders over 25€. Their products are audited annually by Ecocert to ensure they meet the strict COSMOS organic standard.

All of Avril's cosmetics are certified bio and audited every year by Ecocert. The brand explicitly states that its products comply with the demanding COSMOS organic reference standard, ensuring they meet rigorous safety and environmental criteria.

The company states that 7€ is their average price, positioning themselves as an affordable option for organic beauty. This pricing strategy aims to make certified bio cosmetics accessible without relying on heavy marketing or sample distribution.

85% of Avril's cosmetics are manufactured in France, while the remaining 15% are sourced from Italy. The brand emphasizes that even the Italian products come from locations very close to France, maintaining a short supply chain.

In 2025, Avril reversed a total of 384,000€ to various associations. These donations were made to organizations such as the Fonds pour l'arbre, Terre de liens, and the Collectif les pieds dans le plat, demonstrating their commitment to environmental and social causes.

Avril offers a diverse catalog including creams, masks, exfoliants, makeup removers, floral waters, body care, deodorants, and shampoos. They also sell accessories like brushes, blenders, and specific items for nail care and shaving routines.

Customers can purchase Avril's Advent calendar in a reusable box, which aligns with their goal of reducing overpackaging. Additionally, the site offers gift wrapping options for purchases ranging from less than 20€ up to less than 40€, making it suitable for various budget ranges.

New visitors can sign up for personalized newsletters by entering their email address during account creation. The subscription includes updates on product news, wellness tips, makeup inspiration, and news regarding the company's environmental advancements.

The brand highlights a minimalist strategy that includes no samples, no brand ambassador, minimal advertising, and reduced packaging. This approach allows them to keep costs down and focus on the product itself rather than extensive promotional campaigns.

Yes, Avril has a dedicated selection of hypoallergenic products specifically designed for the whole family. They also offer a separate range for babies, ensuring that sensitive skin types are catered to with safe and gentle formulations.

Avril features a dedicated 'Sélection Vegan' line that caters to customers seeking plant-based beauty solutions. This selection includes various items across their skincare and makeup ranges that adhere to vegan principles.

On Trustburn, Avril has a rating of 4.2 out of 5 based on 9 reviews.