Med Spa & Aesthetic Practice Consulting

Aurelia NYC is a consulting firm based in New York City that partners with med spas and aesthetic practices nationwide to improve operations and revenue. The firm provides business strategy and operations support, revenue and client experience consulting, and vendor and procurement strategy. Their services include pricing, profitability, workflow systems, growth planning, financial analysis, consultation strategy, sales training, client retention, treatment-menu design, supplier negotiation, and inventory management.

The firm offers a free playbook for turning consultations into committed clients, which includes a framework, questions, and scripts that convert. This resource is available straight to a client's inbox upon request. The playbook is part of their revenue and client experience consulting focus on converting great treatments into a thriving book of business.

Aurelia NYC starts by understanding a practice's specific needs before building work around what will move the needle. They do not use one-size-fits-all packages but instead tailor their approach to address issues like pricing leaks, untrained teams, or high vendor costs. The process begins with an intro call to discuss where the practice is and which services would have the biggest impact first.

The firm operates virtually with owners across the country, though they are based in New York City. They are available wherever a practice is located, meaning they serve clients nationwide without requiring a physical office in the same city. This remote capability allows them to partner with aesthetic businesses regardless of geographic location.

Aurelia NYC combines three specific perspectives to spot opportunities a single viewpoint would miss: clinical experience from working directly within treatment rooms, business strategy expertise from shaping operations, and vendor acumen from the product and brand side. This combination allows them to connect how pricing, operations, and supply chains link together to surface hidden opportunities.

The firm focuses on three core service areas: Business Strategy & Operations, Revenue & Client Experience, and Vendor & Procurement Strategy. Each area addresses specific pain points such as pricing that reflects true value, consultation strategy that converts without pressure, and insider knowledge of supplier deals to tighten costs and strengthen margins.

One of the firm's key focuses is on vendor and procurement strategy, which they describe as an advantage almost no one in aesthetics is using. They leverage insider knowledge of the brand and supplier side to negotiate terms most owners never see and turn vendor relationships into a competitive edge.

The firm emphasizes that most practices are quietly losing money in places they cannot see, and they aim to show exactly where these leaks are in one conversation. Their business strategy & operations work includes creating systems that run without the owner and providing clarity on exactly where revenue leaks occur.

Aurelia NYC believes the best aesthetic businesses are led by people who understand both the craft and the business behind it. They aim to close the gap where practices are brilliant in the treatment room but improvising elsewhere, ensuring every decision moves the practice toward the business the owner set out to build.

The firm's approach to revenue and client experience includes team sales training that builds real confidence and rebooking and retention systems to capture revenue already being left behind. They also focus on consultation strategy that converts without pressure to turn great treatments into a thriving book of business.

The firm states that they have sat in three specific seats to understand the aesthetic business: the treatment room, the strategy table, and the vendor's side of the deal. This combination of perspectives is how they spot the opportunities a single perspective would miss when diagnosing a practice.

The firm offers a growth plan built on numbers rather than hope, ensuring that expansion is deliberate and organized. They also provide pricing that reflects true value and systems that run quietly in the background so the artistry stays front and center.

The firm's vendor and procurement strategy includes supplier and product strategy, inventory and cost management, and partnerships that strengthen margins. They also focus on supplier negotiation to find the advantage hiding in the supply chain.

The firm's website mentions that they will be in touch within one business day after a client tells them a little about their practice. This prompt response time is part of their approach to building a practice that runs smoother and earns more.

The firm's services are designed to help practices that are leaking profit through pricing they've never revisited or have a talented team that's never been trained to convert a consultation. They also assist practices that are paying more to their vendors than they need to and don't know it.