Atom11

Atom11 is a retail-aware advertising platform that helps Amazon sellers, brands, and agencies manage Sponsored Ads and DSP campaigns. Founded in May 2023 by former Amazon employees, the software integrates retail data such as inventory levels and Buy Box status into ad automations. It serves customers in the US, UK, Germany, LATAM, and other geographies, and reports metrics like the number of ASINs managed, revenue managed, and daily bid changes.

The platform features hourly bid optimization, dayparting controls, and keyword-level analytics to automate workflows. Users can pause ads when inventory is low or when the Buy Box is lost based on retail signals from seller or vendor central. These features are designed to integrate real-time retail data directly into ad management strategies.

Atom11 is built for Amazon sellers, brands, and agencies looking to manage their Sponsored Ads and DSP campaigns more effectively. The software is particularly suited for those who need to integrate retail data like inventory levels and Buy Box status into their ad automations. It is designed to help these users grow sales and increase visibility on Amazon.

Users can book a demo or watch a self-guided demo to get started with Atom11. The company also offers a structured onboarding program to help new users integrate the software into their existing workflows. There is no mention of a specific price point, but the platform claims to have helped partners achieve significant improvements in ACoS and sales.

Atom11 integrates with the Amazon Ads API to allow for real-time responses to traffic spikes. It also uses Amazon Marketing Stream data to automate bidding and budget shifts based on performance signals. The software allows for flexible bid, budget, and placement automations to optimize ad spend.

The platform claims to manage over 3 million ASINs and $2.3 billion in revenue per year. It reports making over 2.7 million bid changes per day with an uptime of greater than 99%. These figures are stated on the business's own website as part of their service capabilities.

The platform serves customers in the US, UK, Germany, LATAM, and other geographies. It is headquartered in the US, as indicated by the phone number format, but operates globally. The website states that over 2,000 brands and agencies in 18+ countries run their Amazon advertising on Atom11.

Some reviewers say the software provides granular control that older tools could not offer, allowing for A/B/C product segmentation. Others note that it allows for five custom rule sets fed by hourly Amazon Marketing Stream signals. These features are highlighted in case studies involving agencies like Luum.

The platform allows users to set price alerts on competitors, which can trigger automatic bid adjustments. For example, Beco used this feature to lift bids 30% on a listing when a competitor raised prices, resulting in a 37% ACOS improvement. This functionality is part of the retail-aware advertising capabilities.

The platform claims to have helped Gala achieve a -40% ACOS over six months by leveraging Amazon Marketing Stream data. Another case study shows Luum cutting ACOS by -10% through layered dayparting and custom rule sets. These results are presented as examples of the software's effectiveness.

The platform claims to have helped Kreo achieve a 566% revenue growth through a full-funnel strategy. This partnership involved pairing Sponsored Brands video storytelling with Amazon DSP audience targeting. The automation allowed Kreo to respond to real-time traffic spikes automatically.

You can reach Atom11 by phone at +1-(417) 441-3657.

Atom11 has no reviews on Trustburn yet. Anyone who has used it can write the first review on its Trustburn page.