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Assl is a Moroccan perfume house that creates custom fragrances using artificial intelligence combined with hand assembly. The service begins with a short sensory questionnaire, after which the AI produces a unique formula drawn from a library of perfumer accords. The bottle is then hand-assembled in Morocco, engraved with the customer's first name, and delivered in a presentation case, with scents inspired by real Moroccan locations such as orange blossom from Khemisset, rose from Kelâat M'Gouna, and cedar from the Middle Atlas. The fragrances are described as eau de parfum at 15–18% concentration, made with natural essences and absolus and compliant with IFRA standards. A discovery kit option is offered, with its cost credited toward the final bottle.
- Website
- asslfes.com
- Categories
- Marketing and advertising, Cosmetics