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Arima is a software company that offers a marketing workflow suite and performance simulator. Its platform is designed to prove, improve, and unify marketing performance across channels. The company provides resources such as synthetic persona tools, cross-media planning tools, and location intelligence tools. It also offers marketing mix modeling (MMM) for optimizing channel mix at national and local levels, and has published whitepapers on the use of synthetic data in marketing.
- Website
- arimawithnick.com