All-In Counseling

All-In Counseling is a faith-based, client-centered counseling practice located at 220 W Tennessee St, #613, Florence, AL 35630. The business offers outpatient mental health care for individuals, families, and couples dealing with issues such as depression, addiction, trauma, and anxiety. It serves the Florence, Alabama area and provides a neutral ground for healing through personalized treatment plans.

The first session involves the therapist asking basic, surface-level questions about contact information, current situation, family, and personal life history to get to know the client. This initial meeting is designed as a simple starting point rather than a comprehensive assessment. The therapist will only incorporate Christianity into the approach when specifically requested by the client.

The number of sessions required varies significantly from person to person, ranging from a few initial visits to ongoing weekly or bi-weekly sessions for years. The decision to continue or discontinue therapy rests entirely with the client's choice. There is no fixed number of sessions that guarantees a cure for everyone.

Therapists help clients develop healthy coping habits and decide what is best for them based on their current feelings. The approach is described as Christian, Integrative, and Client-Focused by the lead therapist. The practice does not push any specific worldview unless the client asks for it.

Each therapy session lasts 50 minutes, and the practice is not licensed to prescribe medication. The team works with various insurance providers including Blue Cross Blue Shield, Aetna, ComPsych, United Health Care, Optum, Humana, and Anthem. They also accept EAP referrals but are currently not accepting Medicare.

The first session is always priced at $150.00, regardless of insurance status. After the initial session, the rate is based on the client's annual household income. For those without insurance, the practice offers payment plans to accommodate financial needs.

Clients without insurance can work with the practice to establish payment plans. The business emphasizes that mental health is more important than a specific number, ensuring clients can make small payments if money is an issue. This flexibility aims to remove financial barriers to care.

The practice is led by William G Grall, who holds an MDIV, MA, and LPC license. He describes his approach as unique because he works with both younger people and adults to help them discover the power in pain. His philosophy focuses on listening and customizing treatment plans to inner strengths.

Some reviewers praise therapist Beth for being kind, relatable, and an amazing coach. Others highlight therapist Will Grall for being empathetic, compassionate, knowledgeable, and warm. Clients appreciate his nonjudgmental, authentic, and practical style that challenges them to improve.

The practice offers specialized counseling for addictions, trauma, marriage, and depression. These services are designed to provide a safe space for individuals and couples to address their specific concerns. The website lists these areas as core components of their treatment focus.

The business operates out of Florence, Alabama, and explicitly states it is currently not accepting Medicare. They also note that most insurance plans require meeting a deductible before paying a small copay for each visit. Clients are encouraged to check their benefits before scheduling.

The practice promises to be there for clients every step of their journey to help them grow from struggles and move forward. Their client promise focuses on healing from pain and achieving personal goals. The team aims to provide a neutral, safe space for listening and understanding.

The practice's website is built by WebDetail and includes a contact form for sending messages. Clients can also reach out via phone or email anytime using the provided contact information. The footer confirms the business serves Florence, Alabama and includes copyright details from 2026.

The practice states that the decision to stay in therapy or stop is up to the client. They emphasize that everyone is different and therefore needs a different number of sessions. The most important goal is ensuring clients get the help they need when they need it.

The practice incorporates a client-centered approach where Christianity is only used if requested. The first session is kept simple with yes/no or one-word questions to avoid overwhelming the client. The goal is to establish a rapport and understand the client's basic situation before proceeding.