Sara Al-Qahtani
The profile indicates a solid foundation in data analytics with clear industry experience. The focus on measurement and digital journeys appears well-documented. It seems prudent to verify specific project outcomes before proceeding.
Questions about Abdulaziz Alsaad
What is Abdulaziz Alsaad?
Abdulaziz Alsaad is a Senior Specialist in Data Analytics at the Saudi Tourism Authority, based in Riyadh, Saudi Arabia. He specializes in analytics and business intelligence using Power BI, DAX, SQL, and semantic modelling, along with marketing measurement tasks like attribution modelling and campaign validation. He also conducts end-to-end digital journey reviews of tourism and booking websites in multiple languages and on different devices.
How long has Abdulaziz Alsaad been working in this field?
He has seven years of experience across tourism, banking, telecom, and clinical research, having worked at four institutions. His work includes building over 40 dashboards and publishing four research papers. He currently owns the booking and user-journey validation step for visitsaudi.com offers.
What specific services does Abdulaziz Alsaad offer?
His services include domestic tourism marketing analytics, trade marketing, and campaign validation for the Saudi Tourism Authority. He also provides customer and marketing data warehouse solutions, campaign targeting through SAP Hybris, and loyalty and consumer-spending analysis for banking clients.
What technologies and tools does Abdulaziz Alsaad use?
He uses Power BI, DAX, semantic modelling, SQL, forecasting, and dashboards built for people who have to decide something. His marketing measurement tasks include attribution modelling, campaign and offer validation, media performance, and loyalty and spend analysis.
How does Abdulaziz Alsaad conduct digital journey reviews?
He conducts end-to-end digital journey reviews of tourism and booking websites, evaluating them in multiple languages and on different devices. This includes walking through live tourism journeys as a visitor to identify issues.
What other notable projects or partnerships has Abdulaziz Alsaad been involved in?
He has experience with geospatial pipelines at scale and published research. He also attended Cannes Lions 2024 and played a key role in the Saudi Investment Bank's Real Madrid partnership.
What frameworks or methodologies has Abdulaziz Alsaad developed?
He is the author of the Tourism Enablers & Drivers framework, which is adopted across Saudi Tourism Authority departments as a shared reference for performance discussions.
What specific tasks did Abdulaziz Alsaad handle at Salam, Integrated Telecom?
He built a sales pipeline analytics suite for Salam, Integrated Telecom, and served roughly fifteen B2B product and sales managers. He also owned annual operating-plan budgeting and forecasting across 51 B2B products with quarterly revisions.
What impact did Abdulaziz Alsaad have on Saudi banks' marketing strategies?
He created a spend simulator that shaped marketing strategy for Saudi banks, including a Real Madrid partnership focused on improving the club's data processes.
How does Abdulaziz Alsaad manage and share his review findings?
He has a password-protected system for sharing client journeys and named findings from reviews. He reads every request himself before sharing the full report.
What was the scope of the visa-with-booking campaign review?
He conducted an independent end-to-end review of Saudi's visa-with-booking campaign, walking to the deepest priced screen in English and Arabic on desktop and phone from all seven eligible markets.
What is the rating and review count for Abdulaziz Alsaad on Trustburn?
He has a 4.5 out of 5 rating from 4 reviews on Trustburn. The reviews cover themes like dashboard building, campaign validation, and digital journey reviews.
Where is Abdulaziz Alsaad located and what languages does he use?
He is located in Riyadh, Saudi Arabia, and his website is abdulaziz-alsaad.com. He communicates in both Arabic and English.
What upcoming campaigns or packages does Abdulaziz Alsaad offer?
He has a package visa private visit campaign for July 2026, which includes pagevisitsaudi.com/campaigns/package-visa. This involves languages like English and Arabic and devices like desktop and iPhone.
What is the official website of Abdulaziz Alsaad?
The official website of Abdulaziz Alsaad is abdulaziz-alsaad.com.
AI-generated from reviews on this page. Verify anything important with the company directly.
Khalid Al-Otaibi
The diversity of Abdulaziz Alsaad’s professional background provides a strong foundation for complex data challenges. With experience spanning tourism, banking, telecom, and clinical research, the range of analytical techniques demonstrated is extensive. The development of geospatial pipelines, attribution modelling, and sales pipeline analytics indicates a versatile skill set. The use of Power BI, DAX, and SQL across multiple industries suggests an ability to adapt technical solutions to different business contexts. The emphasis on end-to-end journey reviews adds a qualitative layer to the quantitative data, offering a holistic view of performance. This multi-disciplinary approach likely enhances the relevance and applicability of the insights generated. The structured presentation of projects and education further supports the credibility of the expertise offered.
Nora El-Sayed
The breadth of dashboards built and the clear focus on actionable insights suggest a high level of competence. Are the pricing structures for these custom analytics services transparent?
Layam Al-Harbi
The scope of Abdulaziz Alsaad’s work in data analytics is genuinely impressive. From the detailed overview of his experience across tourism, banking, and telecom, it is clear he brings seven years of robust expertise to the table. The construction of over forty Power BI dashboards and the development of complex semantic models suggest a high level of technical proficiency. It is exciting to see how these tools are applied to measure domestic tourism performance and validate campaigns. The end-to-end journey reviews offer a tangible way to assess user experience, which adds significant value to the overall service offering. While the specifics of the private report remain unseen, the emphasis on bilingual, multi-device validation indicates a thorough approach. For any organization looking to enhance their data-driven decision-making processes, this profile presents a compelling case for collaboration. The blend of technical skill and strategic insight seems well-aligned with modern business needs.
News
No news yet. This is where the business shares its own updates and press.
Photos
No photos yet. Photos shared by reviewers will show up here.
Widgets
Get the widget for your site →About Abdulaziz Alsaad
Abdulaziz Alsaad is a senior data analytics professional based in Riyadh, Saudi Arabia, currently working as a Senior Specialist in Data Analytics at the Saudi Tourism Authority. His work covers analytics and business intelligence using Power BI, DAX, SQL, and semantic modelling, along with marketing measurement tasks such as attribution modelling, campaign validation, and media performance analysis. He also conducts end-to-end digital journey reviews of tourism and booking websites, evaluating them in multiple languages and on different devices. In addition, his background includes geospatial pipelines and published research, with prior experience across tourism, banking, telecom, and clinical research spanning seven years.
- Website
- abdulaziz-alsaad.com