YourBrand Loyalty

YourBrand Loyalty provides digital loyalty programs for local businesses in college towns, replacing traditional punch cards and standalone apps with a system that integrates directly into Apple Wallet and Google Wallet. The service is designed to help businesses retain customers by identifying slow times and lapsed customers through sales data analysis, then filling those gaps with targeted digital messages. It is built specifically for shops in Blacksburg, the New River Valley, and Roanoke, serving coffee shops, restaurants, vintage stores, smoke shops, salons, barbers, and nail shops.

The process begins with a free Shop Health Checkup, a 20-minute call where the business reviews its sales data to find slow times and customers who stopped coming. After this checkup, the business can opt for a Data Diagnostic for $299 if a number is off, which is credited toward the setup fee within 14 days. The core setup starts at $499 one-time, including a digital loyalty card and counter sign, while the monthly plan begins at $149 for Autopilot or $299 for Growth, with options to pay yearly for discounts.

Customers do not need to download an extra app; instead, they scan a QR code at the counter, and the digital loyalty card automatically lands in their Apple Wallet or Google Wallet. This feature allows the business to track who comes in and how often without requiring any new software installation from the customer. The system also supports automated win-back messages to lapsed customers and slow-day offers that run themselves once the plan is active.

The business operates as a single-person team based in Blacksburg, Virginia, rather than a large call center. They explicitly state they work with local shops in Blacksburg, the New River Valley, and Roanoke, focusing on the unique rhythms of college towns like move-in week, game days, and winter breaks. This local focus allows them to tailor features like 'Blacksburg Connect' lines to reach locals who already live in the area.

A free Shop Health Checkup is the first step, offering a dashboard that shows slow times and customers who stopped coming without any commitment. If a business needs deeper analysis, a Data Diagnostic for $299 can find the source of incorrect sales numbers and walk through the fix at the shop. The setup fee starts at $499 for Standard plans, which includes a 3-step win-back to lapsed customers and automatic nudges when a regular goes quiet.

The business offers a 14-day free trial of its platform, allowing new users to test the digital loyalty card before committing to a monthly plan. Additionally, a free demo card can be added to a phone by scanning a code or tapping a button to see how the QR scanning works in Apple or Google Wallet. This trial period helps businesses understand the core features before purchasing a Standard or Plus setup.

The business claims to use the same data setup big chains use to improve retention, lifetime value, and win back customers, but built specifically for local shops. Unlike generic marketing agencies, this service focuses on finding gaps in sales data and filling them with hyper-specific features like slow-day messages and win-back campaigns. The website describes the approach as looking at sales data to find slow times and customers who stopped coming, then filling those gaps with targeted outreach.

To contact the business, you can send an email to hello@2080loyalty.com or call or text the number 540-268-0534. The website also provides a form to request a free Shop Health Checkup, where Mike will reply within one business day. These contact methods are available for booking appointments, asking questions, or requesting the initial data analysis.

The business offers a free Shop Health Checkup to see where the shop is losing sales, followed by a Data Diagnostic for $299 if needed. Setup fees start at $499 for Standard plans, with monthly plans ranging from $149 for Autopilot to $699 for Pro, which includes strategy calls and newsletter features. The pricing model allows for splitting payments into three parts and offers a 14-day free trial to test the platform.

The official website of YourBrand Loyalty is 2080loyalty.com.

On Trustburn, YourBrand Loyalty has a rating of 3.8 out of 5 based on 4 reviews.