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PW Literature, launched in 2008, is an online literature platform where readers subscribe to works by freelance writers. It is widely recognized in China that the business model was created by Qidian.com, now a Shanda Cloudary company. Perfect World expected it, apart from being an online literature business, to contribute stories for game development or rights sales. - See more at: http://technode.com/2013/12/27/baidu-to-acquire-online-publisher-pw-literature-for-rmb-192-million/#sthash.uX3eP4as.dpuf
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