wooji.us
About company
Wooji is a lifestyle brand about the never-ending journey to learn and grow. The idea of Wooji occurred to me when I was in Japan during October of 2016. At the time, I was roughly half a year into Button Mash Ninja—my first real business selling anime and gaming inspired parody shirts. Although their designs were well-received in the community as fan art, it didn't feel right using characters I did not create on my own. I knew I wanted to rebrand, but I didn't know which direction to take it in. While I was traveling through Osaka, Kyoto, and Tokyo, I decided to pick up photography (on my iPhone lol). As I was learning how to improve my shots, I quickly became obsessed with capturing emotion in a still frame. Each place I discovered had a unique story to offer, and I wanted others to understand exactly what I was feeling in that moment, as I stood there behind my camera. That was when I realized I could apply the same storytelling aspect to apparel.
