About What's the idea?

About company

What’s The Idea? is a marketing and branding consultancy founded by Steve Poppe in 2008. Steve is a brand and communication planner with 20+ years of experience working with multinational corporations, challenger brands and start-ups. He has worked for global ad agencies McCann-Erickson and Foote, Cone Belding and marketers: Abbott Nutrition, Adecco, AT&T, Capgemini, ConAgra Foods, JPMorgan Chase, Lucent Technologies, Microsoft, Nature’s Best, Newsday, North Shore-LIJ Health System, Sunkist, U.S. Airways and ZDNet. Mr. Poppe has also held director of marketing positions at Fifth Generation Systems, Inc., parent company of Zude.com, Teq Inc., a K-12 educational technology company and Protica Nutritional Research.