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Webspectator Network is the world’s first and only real-time Web advertising ad-tech solution to measure and monetize the actual time spent viewing ads or videos. The new technology enables Web publishers to earn up to four times the revenue by monetizing TV-type impressions of 20 seconds or more, not simply the number of clicks. In November 2013, WebSpectator received the MRC Accreditation for Ad Viewability and for the GTS (Guarantee Time To See Impression) becoming the only company in World with a metric/currency with an end-to-end programmatic ad serving solution for Time and Attention monetisation.
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