About Vyakar

About company

Vyakar is a SaaS based company helping B2B Sales and Marketing Organizations manage and route their leads. B2B Marketers continually struggle to manage marketing database. Marketing being the front end, ends up being data Junkyard with orphan records & unstructured data. It is hard to perform various marketing functions such as customer marketing, segmentation, lead routing and analytics. An average B2B enterprise loses more than 2.2 M USD annually in closed deals just because of lead mismanagement. Additionally, marketing data jobs are not automated costing hundreds of thousands of dollars in repetitive manual work.