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Data, specifically data on voters, is the centerpiece of a political campaign. From this data important decisions are made regarding messaging (who, what, where, when to talk to voters) as well as important tactical decisions regarding the expenditure of resources such as money, volunteers and the candidate themselves. The Vlytics team are veterans of multiple state and federal campaigns and continue to come up with new and innovative ways to help candidates get elected thru data-driven solutions.
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