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In traditional car design and manufacturing the user experience follows the structure of the underlying technology, falls back on conventions from other products regardless of whether that’s right for your users and is based on personal preferences of organisational stakeholders. UX Motors strives to ensure that humans, the owners and users of cars hold central position and that all systems, processes and vehicles produced are bent around the human needs and mental capacities - to improve usability and to give them the most amazing and comfortable user experience.
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