About UK Behavioural Economics

About company

UKBE uses Behavioural Economics to take a fresh approach to a variety of contemporary issues, focusing primarily on the area of recycling and sustainability. There are many different factors which influence people’s decisions, not all of them rational; UKBE’s in depth understanding of these factors guides its implementation of modest changes in current messaging, the effects of which can be potentially enormous. Behind every decision a person makes is a complex web of competing factors, some of which have more influence than others. UKBE’s expertise in behavioural economics provides the tools with which to untangle this web, and produce solutions tailored toward the elements of decision making in the target audience that really matter.