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Social technologies, mobile communications and sensors are connecting people, the internet and the physical world into one interconnected network. The collected personal data (personal info, locations, purchases, communications, interests...) are mined and analysed, giving holders of the data the ability to understand and predict where humans focus their attention and activity at the individual, group and global level. The assembled data is kept in separate silos at many different organisations. The data is being collected, enriched and processed in non-transparent, insecure and non-trusted ways, giving only very limited control and value to the prime owners of the data: the individuals.
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