tiansoft.com
About company
TIAN has its roots in database marketing, data warehousing, campaign management, and analysis. The company's founders and management team have decades of experience in these disciplines, as well as content delivery, Internet and portal systems, and enterprise integration. The TIAN founders created early segmentation techniques designed to determine “propensity to buy” in credit card processing, cable TV, home-passed marketing, and newspaper fields, and developed the systems to mass-market and understand the value of direct-contact promotions. As the Internet evolves, the ability to merchandise content becomes much more dynamic, and businesses are only now implementing techniques online that mass marketers have used for years.
