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The housing market is facing challenges on many fronts as recognised by the recent government white paper. Key amongst these are the twin issues of supply and cost, both creating a considerable barrier to entry for families and first time buyers alike, with the average deposit now payable by first time buyers representing 62% of their annual salary. The private rented sector, which is the natural alternative for many of these would be buyers, is predominantly comprised of private, small scale ownerships providing stock of varying quality. The PRS REIT plc is creating a portfolio of newly constructed, professionally managed housing in popular, convenient locations at rents suitable for singles, couples and families.
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