About The Cool

About company

We built The Cool to house all of the wondrous, beautiful and awe-inspiring things we were constantly finding around the web. We create and share content in the form of entertainment, tech, music, fashion, art & design, inspiration, and consumer goods. We like to think of ourselves as curators of cool. It's an ongoing process and we're constantly evolving - we invite you to share this journey with us. 'Cool' can be inclusive, but it's also subjective - and ultimately, it's whatever you say it is. So, decide for yourself what it is that defines your aesthetic style and brand. Remember, there are no right or wrong answers.