theiwsr.com
About company
The IWSR’s methodology is unique. They are the only research company to visit the key operators every year (distributors, importers, producers, retailers, duty-free and grey operators) in each country. This allows us to gain a far better understanding of the dynamics of a country and its real, rather than reported, consumption patterns. They have a team of 15 specialist researchers who interview over 1,500 companies through face-to-face interviews in each of the key 118 local markets. This first-hand knowledge of the local markets allows the IWSR’s analysts to produce the most accurate reports and forecasts for each country rather than straight-line forecasts or analysis purely derived from desk research. Their forecast accuracy since 2009 has been within 1% on wine and 2.5% on major spirits.
