the-body-shop.com
About company
Founded by entrepreneur Anita Roddick who in 1976 identified a niche in the market for naturally-based products with minimal packaging, The Body Shop rapidly evolved from one small shop in Brighton on the South Coast of England, with only around 25 hand-mixed products on sale, to a worldwide network of shops. Franchising allowed for rapid growth and international expansion as hundreds of entrepreneurs worldwide bought into Roddick's vision. The company's campaigns against human rights abuses and in favour of animal protection alongside its commitment to challenge the stereotypes of beauty perpetuated by the cosmetics industry, have won the support of a generation of consumers. The company continues to lead the way for other businesses to use their voice for social and environmental change.
