About That's it.

About company

That’s it. ® was founded to improve the quality of life of children and adults worldwide by making fruit and its benefits accessible to people everywhere. Through education, focused research, sustainability and ethical practices, That’s it's. ® mission is to provide products to improve, protect and restore the body. Our products focus on fruit and delivers unprecedented taste, texture and cleanliness of ingredients listed on the product label. That’s It. ® grew from the idea that nature knows best. We agree. We believe that adding a bunch of extra stuff to natural fruit only takes away from the purity and balance that nature intended.