About Tanachira Group

About company

Tanachira Group is the distributor of international fashion and lifestyle brands. Tanachira Group is a retail focused company headed by an engineer turned entrepreneur, Tanapong Chirapanidchakul. Tanachira’s mission is to inspire and celebrate designs of world famous lifestyle brands with South East Asian consumers via its two core strengths - the execution of localized marketing best practices and highest standard of retail operation excellence.