About Swoon editions

About company

Established in 2012, and backed by Index Ventures (Deliveroo, Dropbox) and Octopus Investments (Zoopla, Secret Escapes), Swoon Editions are on a mission to be a global online furniture & homewares brand; making homes remarkable through distinctive design, beautiful craft and fair prices. They launch new designs daily to give their growing community of ‘Insiders’ (email subscribers) a reason to engage and shop with us. Product launches are communicated through daily and weekly emails, with each design first produced in a very limited quantity of 10-20 pieces. Using real-time sales data, they test demand very quickly and then scale production on only the most popular pieces.