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In the hyper-competitive video game industry, the launch of the game is only the first level. Extending the duration of the game on the market is critical to a company's actual earnings. In the constantly connected world of the internet, creating experiences that exploit the peer-to-peer influence of millions of players all over the world must be kept alive, both from a qualitative point of view of the game (updates, and bug fixing) and both from a commercial point of view (DLC and crowdfunding of new versions).
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