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This company is building a social media marketing platform which allows marketing to manage and measure social media campaigns. The technology is built in a Software as a Service (SaaS) infrastructure so marketing and advertising agencies do not need to involve IT departments to launch social media marketing campaigns. This system allows a brand to launch and manage social media campaigns across many social media websites via any social media asset and aggregate those results into one database and analyzes the performance of those social media assets. This enables a marketer to measure the success of the creative, the placement and the audience thus allowing them to measure marketing ROI.
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