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New Toronto startup SocialGift is helping gift-givers and birthday boys and girls everywhere get what they actually want for big occasions by removing the friction affiliated with group gift giving. Through online tools like Twitter and Facebook users can invite family and friends to contribute to a Social Gift, with a process the team calls "smoother than ordering a pizza." Their powerful social e-commerce engine is powered by the good folks at Magento. SocialGift features it's flagship consumer shopping application, and will be launching a killer B2B plugin that will allow online retailers to easily tap into it's social gifting engine.
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