About Sobe

About company

SoBe was born unique in 1996. Short for "South Beach" their name represents the vibe and rhythm of the sunny neighborhood. Their founders saw a lizard on the Art Deco facade of South Beach's Abbey Hotel and the rest was history. Inspired by the local scene, their first drink concoction (called 3G Tea) was an unheard of blend of Ginseng, Guarana and other herbal ingredients. We've been experimenting from the start, with delicious results, and haven't stopped since. Today, their products area diverse range of teas, enhanced waters and elixirs, characterized by exotic flavor combinations, vitamins and herbal ingredients. SoBe believes that life is more interestirg when you experiment. Do what you know, then try it backwards. No is boring. Yes is always right. Even if it's wrong. Let go, then hold on for the ride.