
About company
Snitker Group studies user experiences and offers its clients with insights on their customers’ or users’ needs and behaviors. The company provides user-focused data to help clients improve on the areas of strategic decisions, product development, communications, and market strategies. Snitker Group conducts user research on mobile phones, websites, apps, interactive TV, mobile devices, signage and way finding, medical devices, vending machines, and other devices that require a real human being to work. Some of its most common research methods include both testing with users and expert evaluations. When developing personas for its clients Snitker Group works with Dr. Lene Nielsen’s “10 steps towards personas”. The company is a member of UX Alliance, a global network that connects independent User Experience (UX) companies. Snitker Group was founded in 2010 by Thomas Visby Snitker and is based in Copenhagen, Denmark.