shopparity.comAbout company
Set out to solve poor clickthrough rates on direct marketing efforts, ShopParity detects a user’s “transactional intent” in his or her e-commerce search queries before serving up values or offers that are individually tailored to that user’s behavior. ShopParity’s user tracking process and marketing automation process is novel in that it does not rely on cookies to deliver 33 times more efficient clickthrough rates on search, display and email marketing campaigns. The platform is in private beta at the moment, but will soon be a channel for big budget retailers to boost customer acquisition and retention by catching shoppers right as they are about to make a purchase. The startup, which began as a fashion exchange that quickly decided to seize a different market opportunity, is on a mission to restore faith in the ROI of every dollar invested in online marketing.
