About Shiftforward

About company

ShiftForward solves digital advertising big data pain points with products that run within the customer's walled garden, on their private cloud. AdStax is a Private Data Management Platform (DMP) that allows businesses to take back data control, enabling them to collect, enrich, segment and activate first-party data on their own to build audiences for marketing and data monetization purposes. AdForecaster is a quick and reliable forecasting service of future ad inventory availability that is able to use as many targeting variables as needed. ShiftForward's revenue model is based on a monthly fee depending on the volume of data transacted.