
About company
ShelfLuv is an online platform, allowing users to list the books that they have read, and it places their covers on a virtual bookshelf. It facilitates the reading experience by giving its users the option of creating different lists of books that they would like to read at some point in the future. ShelfLuv also gives its users the ability to connect with their social network and compare the books in ShelfLuv’s library to theirs and gather ideas about what they might like to read. The platform makes it easy to acquire new titles online, and offers recommendations on what users should read based on their reviews and selections. Chicago based ShelfLuv was launched in 2010. It was founded by [Pek Pongpaet](http://www.crunchbase.com/person/pek-pongpaet).