About Sfd systems

About company

SFD Systems was born when founder Chris Brown was working at a major UK retailer and saw the difficulties associated with pricing operations. He knew there had to be a better way, but was surprised to discover that there were no digital solutions that truly met the needs of a large retailer. He set out to design and develop a digital price ticketing system to specifically meet the requirements of the retailers. Today SFD Systems’ solution is the best-in-class Electronic Shelf Edge Labelling product in the market.