About Running Lean

About company

Running Lean is a book about lean start-ups that offers a systematic process for building successful products. Through the book, its author challenges the notion that start-ups should plan based on gut, intuition, and luck. Instead the author applies a systematic process for stress testing its clients’ “Plan A” until they achieve a plan that works. Written by Ash Maurya, the founder of Spark59, Running Lean is based in Austin, T.X.