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Lela Inc. is a web-based marketing data and engagement platform that drives behavioral and manufacturer data and analysis of online commerce. Lela engages the consumer using a swipe interface on desktop, tablet and mobile through a quiz widget. Quiz builds a 12-dimension consumer profile in just under 60-seconds. Lela consumer profiles are mapped to onsite behavior, delivering unique consumer and product data for analyses and action. Data from the consumer and products is captured, analyzed and sold to e-commerce sites, brands, manufacturers, advertising & marketing agencies and data service providers.
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