About Riffle

About company

Riffle responds to the new opportunity created by ‘ebooks’ and ‘self-publishing platforms’. Those two new technologies are causing the most dramatic growth in authorship during the 500 year history of publishing. 750,000 books were published in 2013, up 500% since 2006. This surge has created a large new market: Self-published authors who need simple, effective advertising to grow their audience, sell ebooks and follow their dreams of being writers. Riffle is propelled by three main forces: 1) A nearly universal desire to read more books 2) The dreams of many to become a published author 3) eBook technology as a change in both the ‘means of production’ and ‘means of distribution’ in publishing