About Ries positioning strategy & consulting

About company

Al Ries & his daughter Laura Ries have been working together as focusing consultants for over 20 years. Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia. But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.